SMS Brand Campaign Fees & Details
Effective Date: January 2024 Note: Pricing and fees for TCR services are subject to change. Please refer to the CSP portal’s Documentation & FAQ section to ensure you're viewing the most current rates.
Monthly Campaign Fee Rate Chart
Standard Campaign Types
|
Use Case |
TCR Monthly Fee |
|
2FA |
$10.00 |
|
Account Notification |
$15.00 |
|
Customer Care |
$15.00 |
|
Delivery Notification |
$15.00 |
|
Fraud Alert Messaging |
$15.00 |
|
Higher Education |
$15.00 |
|
Low Volume Mixed |
$3 |
|
Machine to Machine |
$15.00 |
|
Marketing |
$15.00 |
|
Mixed |
$15.00 |
|
Polling and Voting |
$15.00 |
|
Public Service Announcement |
$15.00 |
|
Security Alert |
$15.00 |
Special Campaign Types
|
Use Case |
TCR Monthly Fee |
|
Agents and Franchises |
$35.00 |
|
Carrier Exemptions |
$15.00 |
|
Charity |
$5.00 |
|
Emergency |
$10.00 |
|
K-12 Education |
$15.00 |
|
Political |
$15.00 |
|
Proxy |
$15.00 |
|
Public Safety (Restricted) |
$15.00 |
|
Social |
$15.00 |
|
Sole Proprietor |
$5.00 |
|
Sweepstake |
$15.00 |
|
Platform Free Trial |
$0.00 |
UCaaS Campaign Types
|
Use Case |
TCR Monthly Fee |
|
UCaaS High Volume |
$15.00 |
|
UCaaS Low Volume |
$3 |
Which Use Case Should You Choose?
Standard Use Cases
- 2FA – Any authentication, verification, or one-time passcode.
- Account Notifications – Standard notifications for account holders, relating to and being about an account.
- Customer Care – All customer care interaction, including but not limited to account management and customer support.
- Delivery Notifications – Notification about the status of the delivery of a product or service.
- Fraud Alert Messaging – Notifications regarding potential fraudulent activity on a user’s account.
- Higher Education – Messaging created on behalf of Colleges or Universities, including School Districts and education institutions. This use case is not for the “free to the consumer” messaging model.
- Low Volume Mixed – For brands that have multiple use cases and only need very low messaging throughput. Examples: niche marketing and promotions by small businesses (e.g., single doctor’s office, single pizza shop).
- Marketing – Any communication that includes marketing and/or promotional content.
- Mixed – Any messaging campaign containing 2 to 5 standard use cases.
- Polling and Voting – The sending of surveys and polling/voting campaigns for non-political arenas.
- Public Service Announcement – Informational messaging to raise an audience’s awareness about important issues.
- Security Alert – A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take.
Special Use Cases
- Carrier Exemptions – Exemption by Carrier.
- Charity – Communications from a registered charity aimed at providing help and raising money for those in need. Includes: 501c3 Charities. Does not include: Religious organizations.
- Conversational Messaging – Peer-to-peer, app-based group messaging with proxy/pooled numbers. Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications.
- Emergency – Notification services designed to support public safety/health during natural disasters, armed conflicts, pandemics, and other national or regional emergencies.
- Sweepstakes – All gambling and sweepstakes messaging.
- Political – Part of organized effort to influence decision making of specific group. All campaigns to be verified. Only federal campaigns.
- Social – Communication between public figures/influencers and their communities. Examples: YouTube Influencers’ alerts or Celebrity tweets.
- Large CSP Trial – Large CSP Trial Offers with strict controls and MNO audit rights (MNO opt-in). Only MNO pre-approved CSPs are eligible for this use case.
- Agents and Franchises – Brands that have multiple agents, franchises, or offices in the same brand vertical, but require individual localized numbers per agent/location/office.