---
title: SMS Brand Campaign Fees & Details
description: View the latest TCR brand campaign fees and use case details effective January 2024. Includes monthly fee charts for Standard, Special, and UCaaS campaign types, plus guidance on choosing the right use case.
---
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# SMS Brand Campaign Fees & Details
## Effective Date: January 2024 Note: Pricing and fees for TCR services are subject to change. Please refer to the CSP portal’s Documentation & FAQ section to ensure you're viewing the most current rates.
Monthly Campaign Fee Rate Chart
Standard Campaign Types
| Use Case | TCR Monthly Fee |
| --- | --- |
| 2FA | $10.00 |
| Account Notification | $15.00 |
| Customer Care | $15.00 |
| Delivery Notification | $15.00 |
| Fraud Alert Messaging | $15.00 |
| Higher Education | $15.00 |
| Low Volume Mixed | $3 |
| Machine to Machine | $15.00 |
| Marketing | $15.00 |
| Mixed | $15.00 |
| Polling and Voting | $15.00 |
| Public Service Announcement | $15.00 |
| Security Alert | $15.00 |
Special Campaign Types
| Use Case | TCR Monthly Fee |
| --- | --- |
| Agents and Franchises | $35.00 |
| Carrier Exemptions | $15.00 |
| Charity | $5.00 |
| Emergency | $10.00 |
| K-12 Education | $15.00 |
| Political | $15.00 |
| Proxy | $15.00 |
| Public Safety (Restricted) | $15.00 |
| Social | $15.00 |
| Sole Proprietor | $5.00 |
| Sweepstake | $15.00 |
| Platform Free Trial | $0.00 |
UCaaS Campaign Types
| Use Case | TCR Monthly Fee |
| --- | --- |
| UCaaS High Volume | $15.00 |
| UCaaS Low Volume | $3 |
Which Use Case Should You Choose?
Standard Use Cases
- 2FA – Any authentication, verification, or one-time passcode.
- Account Notifications – Standard notifications for account holders, relating to and being about an account.
- Customer Care – All customer care interaction, including but not limited to account management and customer support.
- Delivery Notifications – Notification about the status of the delivery of a product or service.
- Fraud Alert Messaging – Notifications regarding potential fraudulent activity on a user’s account.
- Higher Education – Messaging created on behalf of Colleges or Universities, including School Districts and education institutions. This use case is not for the “free to the consumer” messaging model.
- Low Volume Mixed – For brands that have multiple use cases and only need very low messaging throughput. Examples: niche marketing and promotions by small businesses (e.g., single doctor’s office, single pizza shop).
- Marketing – Any communication that includes marketing and/or promotional content.
- Mixed – Any messaging campaign containing 2 to 5 standard use cases.
- Polling and Voting – The sending of surveys and polling/voting campaigns for non-political arenas.
- Public Service Announcement – Informational messaging to raise an audience’s awareness about important issues.
- Security Alert – A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take.
Special Use Cases
- Carrier Exemptions – Exemption by Carrier.
- Charity – Communications from a registered charity aimed at providing help and raising money for those in need. Includes: 501c3 Charities. Does not include: Religious organizations.
- Conversational Messaging – Peer-to-peer, app-based group messaging with proxy/pooled numbers. Supporting personalized services and non-exposure of personal numbers for enterprise or A2P communications.
- Emergency – Notification services designed to support public safety/health during natural disasters, armed conflicts, pandemics, and other national or regional emergencies.
- Sweepstakes – All gambling and sweepstakes messaging.
- Political – Part of organized effort to influence decision making of specific group. All campaigns to be verified. Only federal campaigns.
- Social – Communication between public figures/influencers and their communities. Examples: YouTube Influencers’ alerts or Celebrity tweets.
- Large CSP Trial – Large CSP Trial Offers with strict controls and MNO audit rights (MNO opt-in). Only MNO pre-approved CSPs are eligible for this use case.
- Agents and Franchises – Brands that have multiple agents, franchises, or offices in the same brand vertical, but require individual localized numbers per agent/location/office.
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